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Nordic Embassies host the 3rd Nordic Lifestyle Week at Hyundai Pangyo

30.10.2018  09:12

The 3rd ‘Nordic Lifestyle Week’ shopping fair will be held at the Hyundai department store in Pangyo from November 16th to November 20th, 2018. Co-organised by the respective Nordic embassies of Denmark, Finland, Norway, and Sweden in Korea, the fair will present 40 leading Nordic brands at the department store’s 10th floor.

The brand list includes 11 well-established Danish names in Korea such as Bang & Olufsen (home entertainment), DALI (audio), Fynbo Foods (organic jam), LINDBERG (eyewear), Morsø (outdoor ovens), RINGSTED DUN (bedding), and Royal Copenhagen (porcelain). Not only that, the fair will feature Danish newcomers to the Korean market such as IDdesign (furniture), NOFU (furniture), Nordgreen (watches), and RIG-TIG (kitchen) that were all launched in Korea this spring.

IDdesign is a Danish furniture brand that opened its first showroom in Asia in Seoul this spring. They are a one-stop shop for Danish interior items where everything from small trinkets for one’s home to garden furniture. Furniture brand NOFU focuses on affordable luxury and strikes the perfect balance between aesthetics and functionality to provide Danish design at an affordable price.

Nordgreen is a watch brand launched by award-winning Danish industrial designer Jakob Wagner noted for the classic, minimalist design. RIG-TIG, which means ‘just right’ in Danish, is a kitchenware brand that combines form and function in perfect balance.

This shopping fair will be a rich shopping experience for those with a penchant for Scandinavian design as well as the ‘hygge’ lifestyle, a Danish concept of finding contentment and happiness in the cosy little corners of everyday life.