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Denmark spreads joy with ‘Life Long Happy’ CSR event (PHOTOS)

20.06.2018  10:56

See photos from the event here


On June 23, a Danish healthcare CSR event titled ‘Life Long Happy’ will be held at the Deoksugung Stonewall Walkway in Seoul courtesy of the Embassy of Denmark in Korea, Seoul Municipality, Korea Food for the Hungry International, Novo Nordisk Pharma Korea, and Oticon Korea. The goal is to put together 300 emergency medical kits worth twenty million Korean won with the participation of staff and Seoulites that will be donated to the low-income elderly living in solitude in Seoul.

The volunteer event comes following the memorandum of understanding (MoU) signed in 2017 between the embassy, Seoul, and Danish companies in Korea to collaborate on social contribution projects helping those in need. The embassy’s goal is to gain momentum from this June event to be even more proactive with CSR activities with Danish companies in Korea.

Danish Ambassador Thomas Lehmann said, “Denmark has successfully established a corporate culture that increasingly promotes social contribution activities fulfilling the company’s responsibility to the society it is in."

"The embassy will plan various CSR activities with the participation of more Danish companies in the future, not least in 2019 where we will celebrate the 60th anniversary of diplomatic relations between Korea and Denmark with a Year of Culture,” Ambassador Lehmann added.

Since 2009, Danish laws have required companies of over a certain size to include CSR activities in annual financial reports. This initiative has led Danish companies to encourage such activities, earning them a reputation worldwide over the past decade as socially responsible companies.

Novo Nordisk is one example. A global leader in the field of diabetes for more than 90 years, Novo’s “Take Action” programme prompts branches worldwide to be socially responsibility within their respective societies. In line with this programme, Novo Nordisk Pharma Korea has been providing education services and medical resources for diabetes patients and caretakers in Korea.

Oticon Korea, another leading Danish healthcare company in support of and participating the Life Long Happiness event, is the local branch of William Demant Holding, a company that provides comprehensive hearing solutions. In Korea, Oticon is involved in contribution activities such as providing hearing devices, education, and diagnoses to hearing-impaired persons and the underprivileged.

The Life Long Happy event is open to the general public free of charge and does not require any prior registration. Seoulites can visit the booths at the Deoksugung Palace Stonewall Walkway from 1 PM to 4 PM on June 23 to participate in putting together emergency medical kits. The first 200 participants will receive goodie bags sponsored by the Danish toy brand LEGO and the design brand Flying Tiger Copenhagen.