Meet the Team

Joachim Arup Fischer
Head of Trade
 +82 2-6363-4828 / [email protected] 

As Head of Trade, Joachim helps Danish companies navigate and succeed in the South Korean market. Whether you’re looking to enter South Korea, expand your presence, or connect with local partners, Joachim and his team provide tailored market insights, regulatory guidance, and strategic networking with key stakeholders.



Hyejung Asella Lee
Senior Commercial Officer
 +82 2-6363-4828 / [email protected]

Asella is a Senior Commercial Officer specialising in health and life sciences. With her extensive knowledge and experience in the sector, she guides Danish companies entering or already established in the Korean market, helping to connect interests across both the private and public sectors.



Byungmu Ahn
Senior Commercial Officer
+82 2-6363-4800 / [email protected]

Byungmu Ahn specialises in the offshore wind sector, SMR technology and the maritime industry in Korea. His expert knowledge and extensive experience make Byungmu well suited to help your company navigate the regulatory, cultural, and logistical challenges you might face when entering the dynamic Korean market.



Jennifer Junghee Yoo
Senior Commercial Officer
+82 2-6363-4805 / [email protected]

Jennifer specialises in the defence industry, e-Fuel, the maritime sector and energy efficiency. Jennifer has extensive experience in assisting Danish firms navigate the cultural and regulatory barriers in order to achieve their potential in the Korea market.


Jeonghyeon Park
Commercial Officer
+82 2-6363-4833 / [email protected]

Jeonghyeon’s expertise lies in the food, agriculture and fishing industries. Whether it is food or beverage, fresh or processed, she connects Danish companies with potential Korean partners through her network and know-how.



Jiyeon Shim
Senior Commercial Officer
+82 2-6363-4825 / [email protected]

Jiyeon has wind energy as her primary focus, with bio energy serving as her secondary focus. Jiyeon’s clients benefit from her passion for wind energy development in Korea, a field where she supports Danish companies with their market access and growth.



Soo Hyun Kim
Commercial Officer
+82 2-6363-4803 / [email protected]

Soo Hyun focuses on design, tech, and digitisation. She helps cutting-edge Danish companies connect with quality-minded Korean consumers. With her extensive knowledge of digitisation, tech, and design, Soo Hyun is ready to assist Danish firms reach a Korean audience.

Henrik Brandt Jensen
Minister Counsellor Food, Agriculture & Fisheries
+82 2-6363-4839 / [email protected]

Jesper Knudsen
Energy Counsellor
+82 2-6363-4818 / [email protected]

Mads Friborg
Counsellor - Health and Life Sciences
+82 2-6363-4807 / [email protected]

Mads primarily focuses on government-to-government collaboration, sharing best practices and technical innovation between Danish and Korean authorities. Additionally, Mads supports the Danish life science ecosystem engage in South Korea.

 

Eun Young Eunice Lee
Health and Food Officer
+82 02-6363-4843 / [email protected]

Minseun Park
Energy Advisor
+82 02-6363-4838 / [email protected]