Meet the Team
Joachim Arup Fischer
Head of Trade
+82 2-6363-4828 / [email protected]
As Head of Trade, Joachim helps Danish companies navigate and succeed in the South Korean market. Whether you’re looking to enter South Korea, expand your presence, or connect with local partners, Joachim and his team provide tailored market insights, regulatory guidance, and strategic networking with key stakeholders.
Asella Hyejung Lee
Senior Commercial Officer
+82 2-6363-4828 / [email protected]
Asella is a Senior Commercial Officer specialising in health and life sciences. With her extensive knowledge and experience in the sector, she guides Danish companies entering or already established in the Korean market, helping to connect interests across both the private and public sectors.
Byungmu Ahn
Senior Commercial Officer
+82 2-6363-4800 / [email protected]
Byungmu Ahn specialises in the offshore wind sector, SMR technology and the maritime industry in Korea. His expert knowledge and extensive experience make Byungmu well suited to help your company navigate the regulatory, cultural, and logistical challenges you might face when entering the dynamic Korean market.
Jennifer Junghee Yoo
Senior Commercial Officer
+82 2-6363-4805 / [email protected]
Jennifer specialises in the defence industry, e-Fuel, the maritime sector and energy efficiency. Jennifer has extensive experience in assisting Danish firms navigate the cultural and regulatory barriers in order to achieve their potential in the Korea market.
Jeonghyeon Park
Senior Commercial Officer
+82 2-6363-4833 / [email protected]
Jeonghyeon’s expertise lies in the food, agriculture and fishing industries. Whether it is food or beverage, fresh or processed, she connects Danish companies with potential Korean partners through her network and know-how.
Soo Hyun Kim
Senior Commercial Officer
+82 2-6363-4803 / [email protected]
Soo Hyun focuses on design, tech, and digitisation. She helps cutting-edge Danish companies connect with quality-minded Korean consumers. With her extensive knowledge of digitisation, tech, and design, Soo Hyun is ready to assist Danish firms reach a Korean audience.
Jesper Knudsen
Energy Counsellor
+82 2-6363-4818 / [email protected]
Jesper works on energy cooperation between the Danish and Korean governments. With a focus on offshore wind energy and energy efficiency in industry, he works to assist Korean authorities implement and take inspiration from the Danish model by sharing knowledge and best regulatory practices.
Mads Friborg
Counsellor - Health and Life Sciences
+82 2-6363-4807 / [email protected]
Mads primarily focuses on government-to-government collaboration, sharing best practices and technical innovation between Danish and Korean authorities. Additionally, Mads supports the Danish life science ecosystem engage in South Korea.
Eun Young Eunice Lee
Health and Food Officer
+82 02-6363-4843 / [email protected]
Eunice specialises in health, life sciences, and food industries, supporting collaboration between Danish and Korean stakeholders across both the public and private sectors. She works closely with authorities to strengthen bilateral ties and advance knowledge exchange within her areas of expertise. With strong insight into Korea's regulatory environment and market dynamics, she helps Danish companies navigate the opportunities and challenges of establishing or expanding their presence in Korea.
Minseun Park
Energy Advisor
+82 02-6363-4838 / [email protected]
Minseun supports strategic energy cooperation between Denmark and Korea, advancing government-to-government dialogue and knowledge exchange in offshore wind, energy efficiency, and the broader green transition. She works closely with public authorities and industry stakeholders to strengthen policy collaboration and promote sustainable energy solutions. With strong insight into Korea’s energy landscape, she supports Danish companies and authorities in navigating regulatory and market developments.